Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience, irrespective of their background or abilities, so that they don’t feel excluded or uninterested in your brand .
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5 Tips to Make Your Content More Accessible & Inclusive
May 23
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An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article. The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity.
Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool
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Google-InspectionTool – the new Google crawler for Google testing tools
Every PPC marketer aims to deliver improved performance month after month.
A couple of months ago we reported that Microsoft may share revenues with publishers that help it create content for Bing Chat.
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Example Of Microsoft Start Partner Label In Bing Chat Results
Earlier this month, I covered a “big” press event Microsoft held announcing some new features and removing the waitlist for Bing Chat.
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Bing Chat Rolls Out Some Features It Announced Earlier This Month
Google is testing circling-in, drawing a circle around, the favicons displayed in the mobile search results. I am not sure I like this but hey, Google is always testing.
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Google Search Tests Circled-In Favicon Design
May 23
17
Since last week, Google has been rolling out a new search settings design interface. It looks more like the material design interface, with rounded and shaded borders. This is compared to the more bland textual look for search settings.
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New Google Search Settings Design
Google has added a new user agent to the list of Google crawlers, Googlebots. This one is named Google-InspectionTool and goes under both the Googlebot user agent and also the name Google-InspectionTool.
Originally posted here:
New Googlebot: Google-InspectionTool Added To Crawler User Agents
Google Search Console Insights is posting a notice that says there may be data changes in its reports when the Google Analytics 4 migration starts on July 1, 2023. The notice reads, “Starting June 1, 2023, you might notice some data changes.
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Google Search Console Insights Data Change Notice For Google Analytics 4