Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost The new Google Search Generative Experience: Here’s what it looks like Search giant Google has begun rolling out a limited preview of its latest generative AI-based search technology, featuring its new Search Generative Experience (SGE) which will place AI-generated search answers — including citations to the primary websites used to provide them — above traditional search engine result pages (SERPs), Google parent company Alphabet recently announced
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Elevate B2B Marketing News Weekly Roundup: AI Search & Always-On B2B Intent Data
Meta has introduced the AI Sandbox, which will bring generative AI to its advertisers. Meta’s three new generative AI features. Select Meta advertisers can now create text variations, generate images from prompts and adjust image sizes – all with the ultimate goal of making the ads more engaging
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Meta advertisers will soon get access to generative AI tools
Optimizing for search requires time and effort, as most SEO experts would attest.
What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an unconfirmed search ranking update around the same time as Google I/O…
What if you had a hub on your website where all your visitors could discover your amazing content?
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Why your website needs a resource center and how to create it
I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update.
Link:
Google I/O Search Algorithm Ranking Update – Unconfirmed
Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it.
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Google: Invalid Schema Markup Doesn’t Hurt You
Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because, well, there was a lot of core search I had to cover. Google removed the waitlist for Bard, and added Google Search, Maps, Lens, and other search-related features to the AI generative service.
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Google Bard Drops Waitlist & Gains Search, Maps, Lens & More Features
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true she said.
Continued here:
Google Reiterates: Google Analytics 4 Deadline Is Not Changing
Several years ago, Google Search added a search feature to help you pronounce words. Google Search has now added to that feature a way to practice your pronunciation directly in the search results.
Originally posted here:
Google Search Pronunciation Practice Feature