Here is a recap of what happened in the search forums today…
Originally posted here:
Daily Search Forum Recap: February 10, 2023
Feb 23
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Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used in Search Console or ranking, but it was used in Lighthouse, Google’s developer tool.
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Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023.
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New updates to Google’s gambling and games policy
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine. One million.
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Over one million people signed up to try the new AI-powered Bing
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search.
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Want to speak at SMX Advanced? Now’s the time to submit your session ideas
ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously: How can ChatGPT help create content for SEO? ChatGPT performs a few specific functions that can help you with content creation for SEO like: Writing whole SEO-focused blog posts, articles, and landing pages
Originally posted here:
How ChatGPT can help you create content for SEO
What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google’s Bard announcement and a bit about the Paris announcement two days later.
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Search News Buzz Video Recap: Google Bard, AI Powered Bing Search, Google On AI Content, Two Google Algorithm Updates & More
A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution.
The rest is here:
3 search misconceptions about affiliate marketing debunked
I am seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update – both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.
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February 8th/9th Google Search Ranking Algorithm Update (Unconfirmed)
Feb 23
10
With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a screenshot of an ad spotted in the ChatGPT interface within Bing’s new search results.
Continued here:
Ads In The New Bing Chat Interface