Feb 23
13
Gary Illyes from Google is back and this time he said that those “Checking if the site connection is secure” interstitials you see on some sites, some of the time, is the “last search-friendly things you can do.”
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Google: Checking If The Site Connection Is Secure CDN Interstitials Are Not Search Engine Friendly
Google’s John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing is not going away, and it will be used for “a tiny number of sites,” John added.
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Google: Mobile-First Indexing Transition Might Be Completed In A Couple Months
With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization.
Feb 23
13
John Mueller’s answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal .
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Google On Use Of Product Structured Data For A Services Business via @sejournal, @martinibuster
Feb 23
13
With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more
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TikTok Introduces More Ways To Boost Organic Content With Promote via @sejournal, @gregjarboe
When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal .
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LinkedIn Ads: A Complete Guide For Beginners via @sejournal, @ashleymadhatter
MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage.
Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.
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This day in search marketing history: February 13
Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold
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This day in search marketing history: February 12
Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted.
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This day in search marketing history: February 11