Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT . A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very different search result pages
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Content creators are concerned with the new AI features in Bing and Google
Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush’s 24-hour free online marketing conference! The post Global Marketing Day [Feb
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It’s almost Valentine’s Day, that commodified and commercialized celebration of the most bountiful and free resource we have.
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Trust Statistics for 2023 that B2B Marketers Will Love
You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How?
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How to build a better website architecture
In part one, we go through Jeff Ferguson’s long history in search marketing.
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Vlog #210: Jeff Ferguson On The Zero Click Google Study & The Future Of SEO
If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game.
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Podcasts: A content guide for beginners
It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing and to hear the concerns they have about these changes. We covered your concerns as SEOs and publishers a week ago but now the big publishers are voicing their concerns around AI-search and what it means for publishers.
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Big Publishers Concerned With AI Powered Search From Google & Bing
Last November Google introduced a new catchall search spam policy named policy circumvention. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means.
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Google Simplifies Policy Circumvention Spam Policy
I believe Google changed the sitemaps-related search developer documentation last week. I am not sure if any of the content specifically changed, but Google did rename some of the pages and create new pages, maybe to consolidate the content and make it easier to understand and access.
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Google Reorganizes Sitemaps Documentation
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Gary Illyes from Google is back and this time he said that those “Checking if the site connection is secure” interstitials you see on some sites, some of the time, is the “last search-friendly things you can do.”
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Google: Checking If The Site Connection Is Secure CDN Interstitials Are Not Search Engine Friendly