Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. The post Google Ads Update: Enhanced GA4 Conversion Imports appeared first on Search Engine Journal .
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Google Ads Update: Enhanced GA4 Conversion Imports via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: April 18, 2023
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A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need
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8 ways to maximize brand awareness through paid and organic search by Digital Marketing Depot
YouTube updates policies on eating disorder content, collaborating with experts to promote recovery and protect vulnerable viewers.
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YouTube Updates Policies On Eating Disorder-Related Content via @sejournal, @MattGSouthern
Instagram has introducied a new feature that competes with Linktree, Beacons, and other “link in bio” solution providers, allowing users to add up to five links to their profile bios. How it works. This feature directs followers to various content, such as online businesses, promoted brands, supported causes, or even profiles on rival social platforms.
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Instagram now allows up to 5 “links in bio”
Debunking the Samsung-Bing rumor. Here’s why Google will remain Samsung’s default search engine in the US
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Why Google Will Remain Samsung’s Default Search Engine via @sejournal, @MattGSouthern
A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S.
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9 more states join federal antitrust lawsuit against Google
Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value is being used to estimate or represent the extent or level of impact achieved in a specific context.
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Google’s interest-based ad experiments show ad spend, click-through rates down slightly
SEO or PPC?
For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking.
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Use this Looker Studio template to track SEO performance