Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). At the time, many feared the proposed legislation would censor the web and hurt U.S
Link:
This day in search marketing history: January 18
In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The post YouTube Launches New Analytics & Custom Shorts Thumbnails appeared first on Search Engine Journal .
See the original post here:
YouTube Launches New Analytics & Custom Shorts Thumbnails via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
Go here to see the original:
Daily Search Forum Recap: January 17, 2023
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates.
Continue reading here:
Webinar: Maximize email engagement and personalization with data by Cynthia Ramsaran
Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to Developers Worldwide appeared first on Search Engine Journal .
See the original post here:
Microsoft & OpenAI Bring AI Models to Developers Worldwide via @sejournal, @MattGSouthern
Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs.
Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months.
Go here to read the rest:
How to avoid 7 mistakes that tank retail Performance Max campaigns
Jan 23
17
Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive service from the local business, like a restaurant.
View original post here:
Google Local Check Wait Time Button
Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have specified in that file.
See more here:
Google Will Ignore Robots.txt Rules If It Serves A 4xx Status Code
Google seems to be testing a new box in the search results named perspectives and opinions.
See the article here:
Google Search Perspectives & Opinions