Microsoft makes its first advertising product announcements and updates of 2023.
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Microsoft Announces Store Ads & Other Updates via @sejournal, @brookeosmundson
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: January 12, 2023
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Google’s Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team Shares Tips For Optimizing Core Web Vitals appeared first on Search Engine Journal .
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Google Chrome Team Shares Tips For Optimizing Core Web Vitals via @sejournal, @MattGSouthern
Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12
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Google’s December 2022 helpful content update is now done rolling out
Google has confirmed that the December 2022 link spam update is now finished rolling out.
Originally posted here:
Google December 2022 link spam update done rolling out
All the buzz these days is around AI, artificial intelligence, as a Googler killer, Bing’s plans to add ChatGPT, and also as a tool, we can use for our own websites. Recently, Bankrate was highlighted as having some of its content written by machines but reviewed by human editors, and the SEO community wanted to know Google’s policies around these efforts. Bankrate example
Read more here:
Google Search on using AI to write content
A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller if Google can add new case studies.
Original post:
Google Says Writing SEO Case Studies Are Quite Challenging
Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps.
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Apple Business Connect: Manage Your Business On Apple Maps
Jan 23
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Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google’s Search Liaison, Danny Sullivan, responded to the SEO community about Google’s stance on such AI-generated content.
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Google Reiterates Guidelines On AI Written Content After Bankrate AI Content Writer Gains Attention