Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022 . This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.
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Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search marketers in 2023. Search trends: Experience and relevancy First, let’s understand the biggest changes in search this year and what we can expect next year. Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories. Core updates : Updates released to make search better and safer.
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Google will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India. Shutting down. Google posted a message after you login at questionhub.withgoogle.com that says “As of January 5, 2023, the Question Hub beta will end
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Google Question Hub to close down
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to “detect both sites buying links, and sites used for the purpose of passing outgoing links,” and not just “detect spam directly,” Google said.
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Google Unleashes December 2022 Link Spam Update With SpamBrain AI
Google has recently added a new option to the Google Business Profile settings to remove that business profile. It is named “Removed Business Profile” and will allow you to mark a business as closed or permanently remove the business.
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Google Business Profile Settings Added "Remove Business Profile"
Google now allows users to upload videos to their local reviews on mobile. Videos uploads were added to the desktop interface in 20216, but now you can upload videos, in addition to photos, on the mobile interface.
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New: Video Uploads For Google Reviews On Google Maps App
Google Search has been super busy with tons of unique and different interfaces for shopping and product-related search results. Here is one, that I am honestly not sure is new because I can replicate it, that shows product information boxes that can be tapped on and more information slides in.
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Google Product Search Results With Information Boxes That Expand
Google has a new issue status in Merchant Center. This new issue status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues
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Google has updated its prohibited practices to include “Linked account suspensions”
Google is shutting down the Google Question Hub feature on January 15, 2023 – a month from today. Google officially launched Question Hub in the US two years prior, but this feature was live since 2018, limited to India (Hindi, English), Indonesia (Bahasa Indonesia), and Nigeria (English).
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Google Shutting Down Question Hub Next Month
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Google Holiday Giraffes Scene In GooglePlex Lobby