Starting early this year, Microsoft will allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK. Advertisers will be required to provide proof of authorization by the UK FCA to present Financial Promotion Ads
Google has spoken about being on the edge of indexing is similar to Google thinking those pages are on the edge of quality – they seem to go hand in hand. If Google does not deem the page to be high quality enough to be indexed, it won’t be indexed.
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Google On Pages Popping In & Out Of The Google Index
In August, we covered a new form of featured snippets in Google Search named Google perspectives. It seems like the perspectives feature is now live on the Google mobile search results.
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Google Featured Snippet Perspectives Now Live On Mobile?
Google Maps can now display an “offer available” label under a business profile listing’s map pin in the maps interface. Businesses that add offers in their Google Business Profile may see the “offer available” label or pin below their map listing in the maps interface.
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Google Maps Displays "Offer Available" Under Business Profile Pins
Google Search Console is testing a new feature named “content ideas.” It is labeled as an “experimental” feature that brings Question Hub-like concepts directly into Google Search Console.
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Google Search Console Content Ideas – Experimental Feature
Google Search Console is testing a new feature named “content ideas.” It is labeled as an “experimental” feature that brings Question Hub-like concepts directly into Google Search Console.
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Google Search Console Content Ideas – Experimental Feature
Google’s John Mueller said that using expired domains, repurposed domains are “SEO-flotsam, index-cruft.” John went on to add that search engines have had a lot of practice with dealing with that appropriately.”
Link:
Google’s John Mueller: Expired & Repurposed Domains Are SEO-Flotsam
Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success.
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5 ways to optimize your ad campaigns in 2023 by Creatopy
In 2022 B2B marketers have continued to find creative new uses of social media marketing as the marketing world experienced another year exploring uncharted territory. We’ve been fortunate to feature many fine articles on our blog over the year that explore how B2B marketers are making the most of social media marketing to elevate and achieve new levels of success. We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to and reading the TopRank Marketing blog — which will celebrate its 20th year in 2023
Link:
Elevate B2B Social: Optimize Your 2023 Social Media Marketing With Our Top 10 Posts
Think LinkedIn is just for business networking and job hunting?
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A guide to LinkedIn content marketing