Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal – Coati
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Google’s Panda algorithm evolved into the Coati algorithm
SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search.
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SMX Next Day 1 kicks off today with Google VP of Search H.J. Kim
Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape
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Microsoft Audience network now supports Video Ads
Nov 22
15
Google has updated its review snippet structured data help documentation to recommend using dots over commas for the decimal numbers in your review snippet markup. Dots over commas. Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings
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Google now recommends using dots for decimal numbers in your review snippet structured data
In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore.
Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.
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Local Study: Review Recency Impacts Google Local Rankings
Here are some cute features spotted in both Microsoft Bing and Google Search around products. Bing is testing showing “trending for you” or “top picks for you.” Google is testing showing “also nearby” in the product listings as well.
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Bing Trending Or Top Picks For You & Google Also Nearby For Product Search Results
Google has updated its review snippet structured data help documentation to recommend using dot separators in numerical review values over comma separators in numerical review values. Both dots and commas will work, but Google is recommending the dots over the commas.
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Google Recommends Dot Over Commas Numerical Separators In Review Snippet Structured Data
There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google Sheets.
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Google Ads Data Missing From Looker Studio Or Google Sheets with GA4 API?
Nov 22
15
Continued here:
Google Super G String Logo Signage