February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands
See the rest here:
3 questions SEOs are fielding in the wake of AI-powered search
Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.
Read the original:
Another Unconfirmed Google Search Ranking Algorithm Update Around February 14th
Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns.
See the rest here:
Swarm Of Google Ads Campaign Ad Disapprovals & Suspensions
Feb 23
15
The other week I spotted this Twitter thread where someone was able to ask Microsoft Bing AI chat what its codename is. In short, Bing AI responded that it was “Sydney.” The back-and-forth interaction is very Westworld interaction-like, which is funny.
More here:
Microsoft Bing AI Codename: Sydney
When the new Microsoft Bing AI copilot was announced, and I reported about the changes to the Bing webmaster guidelines, Glenn Gabe also picked up on some potentially problematic language in the new Bing terms of service.
See the article here:
Does Microsoft Bing’s New Terms Of Service Go Too Far?
Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 – this coming Monday. This is not new, most of those using the old API had most of its features deprecated now and we reported about this last year.
Link:
PSA: Legacy Google My Business Insights API Going Offline Monday, February 20th
In the modern ecommerce world, personalization is everything.
Read this article:
Prepare for an unpredictable economy with email marketing by Bloomreach
Feb 23
15
Follow this link:
Google Mini Bus Inside
Since its formation LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its 2022 ownership change and subsequent policy shifts, in 2023 LinkedIn has grown to over 900 million members. With interest in LinkedIn at a new high-point, how can B2B marketers ensure that their place within the LinkedIn universe is accurately represented — both professionally and personally? The many features of LinkedIn member profiles have evolved and greatly expanded over the years, and more B2B marketers than you would expect are missing out on exposure opportunities that are only a click away.
Continue reading here:
15+ Top Tips For B2B Marketers To Optimize & Humanize LinkedIn Profiles
People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project
Original post:
Achieving Links That Matter: How To Use Research And Data Driven Journalism