Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search Engine Journal .
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Google on Alt Text SEO & Accessibility via @sejournal, @martinibuster
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Daily Search Forum Recap: October 17, 2022
TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused of neglecting in the past. The three new features are: The introduction of Multi-Guest Increasing the LIVE minimum age from 16 to 18 Introducing safety reminders for all LIVE guests TikTok is on a roll lately now announcing these updates and features just moments after launching Focused View , a new campaign objective targeting engaged users.
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3 new TikTok LIVE features, updates, and policies
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal .
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Google Makes Ads More Distinguishable From Organic Results via @sejournal, @MattGSouthern
I’ll admit it: I’m one of those fall-loving, Halloween-obsessed people who just can’t wait to feel that crispness in the air and break out the spooky decorations.
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20 Terrifying Marketing Jokes to Celebrate Spooky Season
The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View campaign type.
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TikTok has a new Focused View campaign objective
The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify. The Pinterest Trends Tool. Pinterest is expanding the capabilities of its Trends Tool which came out in 2019 to help advertisers worldwide gain deeper insights into the behavior of Pinterest users and to use that information in planning their campaigns.
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The Pinterest Trends Tool is expanding with a new API for Conversions
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search
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7 tips to turn Google’s Search Essentials into strategy
Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates. The post Information Retrieval: An Introduction For SEOs appeared first on Search Engine Journal .
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Information Retrieval: An Introduction For SEOs via @sejournal, @TaylorDanRW
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Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs. The post SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores appeared first on Search Engine Journal
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SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores via @sejournal, @LWilson1980