Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Expedia had actually been powering Travelocity.com since 2013.
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This day in search marketing history: January 23
Make 2023 the year you become a master of search marketing : Attend your choice of SMX Master Class online March 1-2, to learn actionable tactics that will help you drive more awareness, conversions, and sales .
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SMX Master Class Early Bird rates expire this Saturday!
Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results.
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This day in search marketing history: January 22
Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm
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This day in search marketing history: January 21
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: January 20, 2023
According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating
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TikTok has a secret “Heating” (cheating?) button
The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine .
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Is AI-written content replacing cheap old content farms?
Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times report.
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Report: Google search will debut chatbot features this year
On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven recommendation engines would have a major impact on the open internet. Among those weighing in at the Court were major tech companies such as Meta, Twitter, and Microsoft, as well as some of Big Tech’s most vocal critics, including Yelp and the Electronic Frontier Foundation.
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Businesses, users, experts defend big tech against algorithm lawsuits
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There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users.
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13 key SEO metrics to track in 2023