Similarweb published some data sharing the click-through rates for OpenAI’s ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
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Similarweb Data: ChatGPT Ads Click-Through Rates
Google posted new developer documentation for how to authenticate requests with Web Bot Auth. This is a “new cryptographic protocol that helps websites to validate that bots are authentic,” Google wrote.
Link:
Google Web Bot Auth: Validate Authentic Bots
Google celebrates AI search growth while industry insiders warn of widespread job displacement. The post Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future appeared first on Search Engine Journal .
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Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future via @sejournal, @gregjarboe
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s
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Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing) via @sejournal, @jeffrey_coyle
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s
Google’s Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO. The post Google On Keyword Fragmentation And User Needs In AI Search appeared first on Search Engine Journal .
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Google On Keyword Fragmentation And User Needs In AI Search via @sejournal, @martinibuster
Google’s Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results The post Google On AI Search & Why Browsy Queries Favor Full SERPs appeared first on Search Engine Journal .
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Google On AI Search & Why Browsy Queries Favor Full SERPs via @sejournal, @martinibuster
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers. The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal
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Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explained how using AI in isolation works better for them…
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Daily Search Forum Recap: May 4, 2026
With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue. The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal .
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How To Run A Webinar Program That Actually Drives ROI