Dec 22
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This free Google Ads budget script will help you to save time and money.
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If Time Is Money, This Free Google Ads Budget Script Is Priceless via @sejournal, @andreaatzori
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report . In our initial report, we covered the leading characteristics of customers as a whole, but here, we’ll surface some intriguing differences that appeared when we segmented survey responses by age
The rest is here:
13 Age-based Local Business Review Preferences You Can Serve
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. No…
Originally posted here:
Daily Search Forum Recap: December 13, 2022
Google’s new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal .
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Google Launches Visual Guide To Search Elements via @sejournal, @MattGSouthern
Dec 22
13
Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them
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Google launches visual elements gallery documenting 22 elements on the Google Search results page
Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model
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2 new Google data-driven attribution features
Dec 22
13
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal .
Original post:
Google Ads Makes It Easy To Switch To Data-Driven Attribution via @sejournal, @MattGSouthern
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time. As your website grows, it’s recommended you run a content audit periodically to allow yourself to reset your goals and expectations and align your content with your current business KPIs. You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit.
Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO.
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Google: There Is No Helpful Content Score Or Threshold
Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early 2023, we’ll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK,” wrote.
Link:
UK Financial Services Advertisers Now Needs Verification For Microsoft Advertising