John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps “should never be needed.”
View original post here:
Google’s John Mueller Says HTML Sitemaps Should Never Be Needed
Continued here:
Arches At The Google Carpenter Chicago Office
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedIn (client) shared with Adweek. Adweek Podcasts Are Now A Top Source of Thought Leadership Content in the US Social media business influencers, traditional email newsletters, also with webinars and virtual panels joined business podcasts as the top thought leadership content sources among business decision-makers, according to recently-released survey data.
Read the rest here:
Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.
You may wonder: Is how well Google can crawl my website a ranking factor? Find out the answer here. The post Crawl Errors And Crawl Budget: Are They Ranking Factors?
Read this article:
Crawl Errors And Crawl Budget: Are They Ranking Factors? via @sejournal, @KayleLarkin
You’ve created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips
More here:
8 Facebook Marketing Tips To Revitalize A Boring Page via @sejournal, @rio_seo
Create your own custom theme that you can export and use again. Learn how to easily create a child page for your new fonts here. The post WordPress & Full Site Editing: How To Create A Child Theme & Block Theme appeared first on Search Engine Journal .
Read more from the original source:
WordPress & Full Site Editing: How To Create A Child Theme & Block Theme via @sejournal, @JuliaGeekPack
As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, so
Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make Money & Faster Payouts appeared first on Search Engine Journal .
More here:
Facebook Enables New Ways To Make Money & Faster Payouts via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
See the original post here:
Daily Search Forum Recap: December 8, 2022