I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact.
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4 smarter ways to measure SEO effectiveness
Google released the fifth version of the Google product reviews update on September 20th at around 4 am ET, this one is named September 2022 product reviews update.
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Google releases September 2022 product reviews update
WordPress announced that it is dropping security updates for versions 3.7 – 4.0 beginning on December 1, 2022 The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal .
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WordPress Drops Security Support for Older Installations via @sejournal, @martinibuster
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance
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How to Identify and Refresh Outdated Content
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. The post Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] appeared first on Search Engine Journal .
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Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] via @sejournal, @hethr_campbell
Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare.
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Google: 5 Ways To Prepare For Site Closure via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 19, 2022
Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack: What Is It?
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Google Local Pack: What Is It? via @sejournal, @jasonhennessey
Avast, ye scurvy swabs! Today be Talk Like a Pirate Day, a holiday for landlubbers and seadogs alike. Ye don’t have to send cards or give gifts — just use your best nautical lingo and don’t forget the ARRRRs! Talk Like a Pirate Day was first celebrated in 1995, but gained popularity online in the 2010s. It’s a good opportunity to be a little silly, watch some great movies, and maybe even learn a few pointers to guide your B2B marketing. So batten the hatches, hoist up the mizzenmast, and shiver your timbers: Here are five lessons you can learn from pirate movies
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Beyond B2Sea: 5 Top Lessons B2B Marketers Can Learn from Pirate Movies
What are the best keyword research tools for enterprise businesses?
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7 Enterprise SEO Tools For Keyword Research, Compared via @sejournal, @krisjonescom