In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases…
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Vlog #189: Christine Zirnheld, aka Shep On Google Ads Performance Max Campaigns
It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended on food blogs for many years.
Last week, Google rolled out a new Search Console report for HTTPS, and with that came a lot of confusion around a specific error. The error was “HTTPS is invalid and might prevent it from being indexed.” This shows in the URL inspection tool, which was part of this upgrade.
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Confusion: Google Search Console’s HTTPS Is Invalid And Might Prevent Indexing
Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. The post Are Press Releases Still Good For SEO? appeared first on Search Engine Journal .
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Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker
A lot of folks were thinking that Google in order to bolster the helpful content update rolled out a core update right after the helpful content update was done. As we covered before, that is not the case. It was just that Google had a core update ready to go and now that Google tries not to overlap updates while other updates are rolling out, it waited to push that forward after the helpful content update was done.
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Google Tries Hard To Not Overlap Different Search Ranking Algorithm Updates
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.
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Google Ads Self-Upgrade Tool Now Rolling Out For Local Campaigns To Performance Max
Google is testing showing two people also ask featured snippets in a single question expansion. This acts similar to the multifaceted featured snippets and the new featured snippet design we saw earlier but now within the people also ask box.
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Google Tests Two People Also Ask Results In One Question
Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI content tools?
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Here’s how Google’s helpful content update is going to make AI better
When it comes to tools, we all have our favorites as SEO professionals.
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The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
Google’s John Mueller answers the question of whether or not it matters if one uses stop words in the URL The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal .
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Google Answers If Stop Words Should Be Used in URL via @sejournal, @martinibuster