Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro.
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Google &num= and Changing SERP lengths in Moz Pro
Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks
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Google Adds AI Previews To Discover, Sports Feed Coming via @sejournal, @MattGSouthern
Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a “hide” button at the end of the sponsored results.
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Google Ads Officially Launches Grouped Ad Label For Search Ads
YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom. The post YouTube Upgrades Shorts Editor With Timeline View appeared first on Search Engine Journal .
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YouTube Upgrades Shorts Editor With Timeline View via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: October 13, 2025
This is a programming note that Tuesday and Wednesday are Simchat Torah and I will be offline the next two days.
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Programming Note: Offline For Simchat Torah On Tuesday & Wednesday
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy.
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28 Expert-Level Prompt Examples & Templates For SEO via @sejournal, @donutcaramel13
Oct 25
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Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. The post Google Tests “Analytics Advisor” Inside GA4, According To Reports appeared first on Search Engine Journal .
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Google Tests “Analytics Advisor” Inside GA4, According To Reports via @sejournal, @MattGSouthern
Over the past few days, the local SEO community is pretty upset that Google appears to be testing removing the call button from the local results. I am not sure if this is a bug or part of the design of the new Web Guide interface that more people are seeing. Either way, I do think this must be an oversight and the call button should be added back, I would hope.
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Google Local Results Without Call Button – Web Guide Or Bug?
Lenny Rachitsky interviewed Robby Stein, VP of Product at Google, who we cited here numerous times over the past couple of years. The interview covers how AI is not replacing search, search is not dead, how AI Mode will be incorporated within Google Search, how to do AEO or SEO for AI answers, how AI Mode came to market and more.
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Google’s Robby Stein On AI Not Replacing Search, AI Within Search, SEO For AI