Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subsequent conversions.
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Apple Business Connect Supports UTM Parameters For Action Links
Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.
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Google Ads API Version 21 Now Available
Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.
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Google Ads API Version 21 Now Available
Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.
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Bing Search Tests Moving Search Tools By Search Box
Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don’t use the Google app all that often.
Link:
Google AI Mode Button Now In Search App
Microsoft has added two new options to the Bing Webmaster Tools Search Performance report.
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Bing Webmaster Tools Performance Report Adds List By Device & Country
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
Originally posted here:
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal
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6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers.
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Ecosia & Qwant Launch European Search Infrastructure via @sejournal, @MattGSouthern
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content. The post Google Says AI Clicks Are Better, What Does Your Data Say?
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Google Says AI Clicks Are Better, What Does Your Data Say? via @sejournal, @MattGSouthern