Aug 25
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Google’s co-founder said that threatening an AI can improve performance.
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Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy via @sejournal, @martinibuster
Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs
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Google Backtracks On Plans For URL Shortener Service via @sejournal, @martinibuster
Google’s Gary Illyes confirmed that Google uses a version of MUVERA in Search The post Google Confirms It Uses Something Similar To MUVERA appeared first on Search Engine Journal .
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Google Confirms It Uses Something Similar To MUVERA via @sejournal, @martinibuster
Aug 25
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Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking. The post Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites appeared first on Search Engine Journal
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Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites via @sejournal, @MattGSouthern
Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google over seven years ago, and was very public-facing up until several months ago.
Originally posted here:
Danny Sullivan Steps Away From Google Search Liaison Role
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings are heated again…
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Daily Search Forum Recap: August 1, 2025
Google’s search ranking volatility continues and continues, it is weird at this point.
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Search News Buzz Video Recap: Google Volatility, Search Live With Video, AI Mode Updates, Google Ads, Local & More
Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it a lot during the Google June 2025 core update and after that core update and nope – it is not calming down yet.
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Google Search Ranking Volatility Heated Yet Again
Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that doing normal SEO works for AI Search.
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Bing: Optimize For AI Search By Following SEO Guidelines
Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the early days and we all know how that went.
Link:
Google: Easy To Draw Parallel Between Meta Keywords & LLMS.txt File