Here is a recap of what happened in the search forums today…
See the original post:
Daily Search Forum Recap: July 31, 2025
Jul 25
31
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility. The post Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On appeared first on Search Engine Journal .
Read more from the original source:
Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On via @sejournal, @theshelleywalsh
Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, “Turning off search term matching will use only your provided keywords and match types, which will limit the performance boost of Al Max.”
More here:
Google Ads Ad Group Settings For Al Max
Search is evolving fast, but SEO still delivers compounding returns. Why cutting back now could cost brands more than they think. The post Should I Still Invest In SEO?
Read more:
Should I Still Invest In SEO? (Yes, But Not In The Old Way) via @sejournal, @TaylorDanRW
Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super logo we spotted before. This menu is below the other menu and lets you filter down by product sub-category.
Here is the original post:
Google Shopping Tests Clickable Submenus Categories
Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two quarters it was up 21% as well, then the quarter before that was up 18%, then 19% but before that it was 12% and 8%.
View original post here:
Microsoft Bing Advertising Revenue Up 21% Yet Again
Google seems to be testing the search terms insights report for responsive search ads.
Go here to read the rest:
Google Tests Search Term Insights For Responsive Search Ads
Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they use Google products.” This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.
View post:
Google To Use Machine Learning To Determine Age For Ads & More
Google is testing a new section in the search results titled “Posts on Reddit.” This section seems to maybe replacing or be in addition to the Discussions and Forums section, which also shows Reddit threads in a dedicated section.
Continue reading here:
Google Search Posts On Reddit Section Replacing Discussion and Forums?
A cloud security company discovered a serious flaw in Wix’s vibe coding platform that left apps vulnerable to being compromised. The post Vulnerability Uncovered In Wix Vibe Coding Platform appeared first on Search Engine Journal .
Visit link:
Vulnerability Uncovered In Wix Vibe Coding Platform via @sejournal, @martinibuster