Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: July 13, 2026
Jul 26
13
Google Ads email support option seems broken right now, when you try to use it, you get a notice that reads in red, “Something went wrong. Please try again.”
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Google Ads Email Support Broke
Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search.
Continued here:
Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh
Do individuals hold all the power in publishing now?
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Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh
We may have had another unconfirmed Google Search ranking update around July 11th, which I will call the 7-Eleven update.
See the article here:
Google Search Ranking Volatility Around 7-Eleven
Google has updated its canonical help document to say “Do include a rel=”canonical” link on the canonical page itself (also known as a self-referential canonical).” The advice is not new to Google’s communication but it was just added to the help document.
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Google Reaffirms Include Canonical On Canonical Page Itself
Google Ads now lets you see ad previews by filtering by assets, plus you can preview examples of text customizations and final URL expansion directly within the Google Ads advertiser console.
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Google Ads Previews For Assets, Text Customizations & Final URL Expansion
Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off search penalties because it is not scalable. Instead, Bing will build a spam algorithm to detect the type of spam it is and unleash it on its index to pick up on not just one site doing that, but as many sites as the algorithm can find.
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Bing: We Do Not Do One Off Indexing / Ranking Penalties, It’s Not Scalable
Jul 26
13
Want to win the AI citation game? Build for the click-through moment, not just the citation
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Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening via @sejournal, @gregjarboe
Google is testing a slight update to the sticky sponsored results interface that it tested back in September 2024. Note: A version of this was launched in October 2025, but this interface has a thinner and smaller sponsored label and uses curved borders.
Read more:
Google Tests Sticky Sponsored Results With Gray Curved Borders, Again