Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search Engine Journal .
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How AI Is Redefining Search And What Leaders Must Do Now via @sejournal, @TaylorDanRW
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal .
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Vector Index Hygiene: A New Layer Of Technical SEO via @sejournal, @DuaneForrester
Discover why branding and clear communication matter in today’s fast-moving SEO landscape, plus insightful takeaways from our latest State of SEO report. The post Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO appeared first on Search Engine Journal .
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Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO
Strengthen your international presence by aligning hreflang setup with market goals and user expectations. The post Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them
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Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them? via @sejournal, @HelenPollitt1
Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal .
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Yoast Announces New AI Visibility Tool via @sejournal, @martinibuster
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What That Means For Publishers appeared first on Search Engine Journal .
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How People Really Use LLMs And What That Means For Publishers
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: October 1, 2025
Oct 25
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Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume. The post How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) appeared first on Search Engine Journal .
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How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) via @sejournal, @Kevin_Indig
This is just a programming note that I will be 100% offline starting Wednesday night (October 1st) through Thursday night (October 2nd) for Yom Kippur. I am not scheduling any stories on Yom Kippur…
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Programming Note: Offline Thursday For Yom Kippur 5786
Google’s spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google dropped the num parameter causing a huge mess for so many of us.
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October 2025 Google Webmaster Report