Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews continue to shift click-through rates down…
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Daily Search Forum Recap: November 5, 2025
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When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal
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The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate via @sejournal, @billhunt
Earlier this year, we covered that Google’s AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued to decline and get even worse.
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Report: Google AI Overviews Continue To Drive CTR Downwards
Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google even tells the searcher, “You’re giving feedback on a new version of Al Mode.
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Google Tests A New Version Of AI Mode
Google added a new promotion method in Google Merchant Center for Top-performing products.
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Google Merchant Center Adds Promotions For Top Performing Products
Google is testing an update to the reviews services summary box. We know Google does ask for services attributes and other attributes from both the business owner and reviewers but this review box seems newish.
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Google Reviews Updates Services Summary Box
Google’s Robby Stein announced three new agentic capabilities within AI Mode – (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments.
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Google AI Mode Gains 3 New Agentic Capabilities
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns. The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal .
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Using Attribution Paths To Transform Your Google Ads Strategy
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal .
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AI SEO: How To Understand AI Mode Rankings via @sejournal, @martinibuster
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