Jul 25
30
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. The post B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working) appeared first on Search Engine Journal .
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B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working) via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling out Search Live with video. Google AI Mode supports file uploads, adds Canvas planner…
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Daily Search Forum Recap: July 30, 2025
When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility in organizations.
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Why Your SEO Isn’t Working, And It’s Not The Team’s Fault via @sejournal, @billhunt
Google announced that the full version of Search Live, with video and not just audio, is now rolling out this week on mobile in the U.S. for users enrolled in the AI Mode Labs experiment.
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Google Search Live With Video Rolling Out
Google AI Mode added the ability to upload PDFs and images for your queries. Google also added a Canvas feature to help you plan things while you are asking AI Mode questions
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Google AI Mode Gains Upload Files, Canvas Planner & Search While Browsing
A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks.
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Google Ads AI Max Search Ads In The Wild
Google is testing displaying different colored and shaped buttons, assets, in the sponsored listings within Google Search. Google has the pill-shaped version and square version, one that is highlighted in a blueish color and the other in gray, all on the same page.
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Google Ads Tests Different Colored & Shaped Asset Buttons
Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored results, on the right side of the sponsored label. This is part of when Google has the larger sponsored label and groups expandable sponsored ads below.
Link:
Google Ads Tests Grouping Favicons In Expandable Sponsored Results
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting. The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal
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From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing via @sejournal, @purnavirji
Jul 25
30
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google AIO Answers appeared first on Search Engine Journal .
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Research Shows Differences In ChatGPT And Google AIO Answers via @sejournal, @martinibuster