Jul 25
23
Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. The post Do We Need A Separate Framework For GEO/AEO
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Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not via @sejournal, @TaylorDanRW
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion. The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal .
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Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth via @sejournal, @LisaRocksSEM
Jul 25
23
Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem appeared first on Search Engine Journal .
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Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem via @sejournal, @martinibuster
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
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Is Traditional SEO Becoming Obsolete?
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: July 22, 2025
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement
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Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
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Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is “Show more.”
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Google Search Tests Replacing More With More Filters & Show More
Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max in your campaign to use brand inclusions and exclusions.”
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Google Ads Brand Inclusions & Exclusions In AI Max
Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on it and is confused.
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Google: It Makes Sense To Noindex LLMs.txt