The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of this ruling also says Google is required to divest part of its ad-tech business.
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EU Fines Google $3.5 Billion; Must Divest Part Of Ad-Tech Business
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
See the article here:
Daily Search Forum Recap: September 5, 2025
Sep 25
5
Rethink endless SEO checklists with a sprint-based approach that prioritizes impact, aligns with strategy, and delivers measurable results. The post The Problem With Always-On SEO: Why You Need Sprints, Not Checklists appeared first on Search Engine Journal .
More:
The Problem With Always-On SEO: Why You Need Sprints, Not Checklists via @sejournal, @coreydmorris
This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and was more like a slap on the wrist.
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Search News Buzz Video Recap: Monopoly Google Wonât Be Broken Up, FastSearch For Grounding & Apple Search World Knowledge Answers
Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features for 2026. Yep, another revamp.
Read more here:
Apple Intelligence & Siri Revamp In 2026: World Knowledge Answers
Google Ads will soon allow advertisers to place ads for “Mature Cosmetic Procedures.” This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise for cosmetic services and plastic surgery focused on intimate body parts.
The rest is here:
Google Ads Will No Longer Restrict Mature Cosmetic Procedures
Google will switch to a monthly release cycle for the Google Ads API in 2026. These are all estimated release dates but Google wants to release more frequent updates and will aim for a monthly release cycle.
Originally posted here:
Google Ads API Releases Monthly In 2026
Sep 25
5
Microsoft has been beta testing a new Bing Maps interface for the past couple of months. I just recently became aware of it and wanted to share some screenshots of it.
See the article here:
Microsoft Testing Bing Maps Beta
We know Google can show AI-generated summary cards in the local panels on mobile and desktop. But I am not sure what this thing is, it was spotted by Stephen White and it shows a website card from a third-party site, like a directory.
Link:
Google Local Panel With Weird Third-Party Directory Card
Duplicate content is a pretty common issue, and it can often be a bit confusing. What is it
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How to Resolve Duplicate Content — Whiteboard Friday