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May 25
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Here is our monthly Google Webmaster Report – the May 2025 edition – where I summarize the past 30 days or so of the big organic Google related news in one place. Google did not have any official Google ranking updates but we sure did see several days of intense ranking volatility.
Excerpt from:
May 2025 Google Webmaster Report
Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.
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Google AdSense To Show Ads In AI Chatbots
Google has confirmed that Apple will be adding its Gemini AI service to Apple Intelligence by the end of 2025, reports are saying. We knew this would happen but we should also expect Apple to add not just Gemini but other AI services to Apple Intelligence.
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Apple Intelligence To Add Google Gemini & Other AI
In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “‘new’¬’ channel-level’¬’ reporting’¬’ in’¬’ Performance’¬’ Max” plus, “full’¬’ search’¬’ terms’¬’ reporting’¬ and’¬’ more’¬’ detailed’¬’ asset’¬’ reporting’¬’ that’¬’ show’¬’ you’¬’ all’¬’ the’¬’ metrics’¬’ for’¬’ individual’¬’ assets.’¬”
See the article here:
Official Google Ads Channel Reporting For Performance Max & More
Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google’s Ads Liaison, confirmed this with me on X last night.
See the original post here:
Google Testing Shopping Ads With Favicons
Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not.
Read the rest here:
Google Tests AI Overviews On Right Hand Side (Local?)
A brand’s approach to empathy, AI, and personalization offers key insights for CMOs aiming to drive impactful marketing campaigns and business growth. The post How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International] appeared first on Search Engine Journal
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How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International] via @sejournal, @gregjarboe
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales And Search Visibility appeared first on Search Engine Journal .
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Reimagining EEAT To Drive Higher Sales And Search Visibility via @sejournal, @martinibuster
Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.
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What Is Generative Engine Optimization [Tips & Workflows To Do It]