MG Marketing
Online Marketing Agency

With all this talk about clustering and canonicalization today, what about if you get it wrong, or your CMS breaks and serves the wrong thing to Google? We know how consistency and communicating that to Google is super important

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Google Does Try To Handle Broken Canonicals

As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search’s clustering technology works with its localization technology. The answer is, wait for it, “it depends,” but let’s dig in.

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Google Search: How Clustering Works With Localization

As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained what he called “marauding black holes” in Google Search. Where Google’s clustering takes in some error pages and they end up in this black hole of sorts in Google Search.

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Google Marauding Black Holes With Clustering & Error Pages

Did you know that Google uses around 40 different signals to perform canonicalization in Google Search? This not only includes numerous type of redirects, the rel canonical attribute but also things like x-default, sitemaps, links, PageRank and other signals.

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Google Has 40 Signals For Canonicalization

Google’s John Mueller explained the difference between clustering and canonicalization within Google Search.

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Google Search Difference Between Clustering & Canonicalization