Feb 25
24
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads.
Read the rest here:
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and more of us are seeing these AI Overviews, with dozens of links within them. And we are asking ourselves, who will click on these links?
See original here:
Will Searchers Click On Links Within Google AI Overviews With Dozens Of Links?
A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and more of us are seeing these AI Overviews, with dozens of links within them.
Continued here:
Will Searchers Click On Links Within Google AI Overviews With Dozens Of Links?
Feb 25
24
I will start off by saying, I am super confused by this Google Ads email but it says Google is “Improving offline conversion quality in Smart and PMax Campaigns with Store Goals.” Starting on February 28, 2025 Google will “increase focus on locally engaged users on channels with higher local intent.”
Read more:
Google Ads Changes To Offline Conversion Quality In Smart & PMax Campaigns With Store Goals
Feb 25
24
I will start off by saying, I am super confused by this Google Ads email but it says Google is “Improving offline conversion quality in Smart and PMax Campaigns with Store Goals.” Starting on February 28, 2025 Google will “increase focus on locally engaged users on channels with higher local intent.”
Link:
Google Ads Changes To Offline Conversion Quality In Smart & PMax Campaigns With Store Goals
Microsoft is at it again with its search engine – Bing. Previously, when you searched for Google, they tricked you to think you were searching Bing and then hide Google completely from its search results. Now when you search for Chrome, Gemini, Grok or even Perplexity – you are given a banner to use Microsoft products and not use Google, X or Perplexity.
Go here to see the original:
Microsoft Bing Doesn’t Want You Searching For Google Chrome, Gemini or X’s Grok
For the past few years or so, Google has had a more detailed, almost survey-style review questionnaire for some local results, especially restaurants. Now, according to Claudia Tomina, Google has expanded the questions it asks on those surveys.
Read the rest here:
Google Maps Expands Detailed Review Questions – Survey Style
Apple seems like it may be preparing integration Google Gemini in Apple Intelligence as an option for its users to select.
Link:
Apple Intelligence With Google Gemini Integration Coming?
Feb 25
24
Improve your local business’s visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results appeared first on Search Engine Journal
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Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results via @sejournal, @rio_seo
Feb 25
24
Improve your local business’s visibility with schema.
See more here:
Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results via @sejournal, @rio_seo