Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This is for the requirement to serve your ads varies based on the target network, specific to the Google Search Network.
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Google Ads Lowers Customer Lists To 100 Visitors For Targeting On Search Campaigns
Google is testing a new menu, tab bar, under the search bar within Google Shopping.
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Google Shopping Tests New Menu Under Search Bar With Super G Logo
Google’s John Mueller once again told SEOs to stop using the Google Indexing API for unsupported content types.
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Google: Stop Using Indexing API For Unsupported Content
Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of the AI Mode rollout.
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Google AI Mode Reporting Coming To Search Console
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: May 23, 2025
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Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms
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How To Successfully Weave Your Brand Messaging Into Sales Copy via @sejournal, @seocopychick
This week was a huge week for search; between Google I/O and Google Marketing Live – it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th.
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Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye. The post Google I/O 2025: The Background Google Didn’t Tell You appeared first on Search Engine Journal
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Google I/O 2025: The Background Google Didn’t Tell You via @sejournal, @MordyOberstein
Google released AI Mode in the U.S.
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Google AI Mode Tracking Referrer Issue A Bug
I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or if there is a pattern to the issue or not – at least at this point in time.
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Spike In Google Business Profiles Name Changes?