Google Ads has a new column named “conversation started” for message assets, like WhatsApp messaging, through Google Ads. Clicking on a WhatApp button in Google Ads will trigger the “conversation started” metric in Google Ads.
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Google Ads New Conversation Started Column For Message Assets
A couple of weeks ago, we spotted Google testing large thin fonts for the search results. Now I am seeing Google testing large thick and chunk fonts for its search results.
More:
Google Search Tests Large Thick Fonts
Two years ago, we saw Google playing videos, mostly YouTube videos, in an overlay that really gave almost zero incentive for the searcher to click over to the YouTube page. The issue is that you don’t get the subscribe or like buttons, or even the ability to comment, on the Google Search video overlays – you do get views and ads in the videos but not the other engagement signals.
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Google Search Videos In Overlay May Reduce YouTube Engagement
Google has slightly updated its Google crawlers and fetchers documentation to say that it will pick the protocol, HTTP/1.1 and HTTP/2, that “provides the best crawling performance” for Googlebot. In fact, it may even switch protocols between sessions, if it needs to.
More:
Google Search Picks Protocol For Best Crawling Performance
Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode.
Link:
Google Search Testing Gold Phone Call Buttons
Nov 24
27
Robots.txt just turned 30! Discover how this simple file still plays a crucial role in controlling how search engines crawl your site. The post The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls appeared first on Search Engine Journal .
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The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls via @sejournal, @abbynhamilton
Judge is inclined to grant preliminary injunction in WP Engine’s federal lawsuit against Automattic but one more hurdle remains The post WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction appeared first on Search Engine Journal .
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WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction via @sejournal, @martinibuster
Nov 24
27
Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. The post New Google Analytics Feature Helps Fix Hidden Product Listings appeared first on Search Engine Journal .
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New Google Analytics Feature Helps Fix Hidden Product Listings via @sejournal, @MattGSouthern
Nov 24
26
YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency.
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YouTube Expands Creator Tools, Introduces Content Disclosure System via @sejournal, @MattGSouthern
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements. The post Google Tests Bare-Bones Hotel Search In Three EU Countries appeared first on Search Engine Journal .
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Google Tests Bare-Bones Hotel Search In Three EU Countries via @sejournal, @MattGSouthern