Adapt your content strategy to the complexities of modern decision-making. Explore situational content strategies and connect with audiences in the right moment
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Revolutionizing Marketing: The Rise Of Situational Content Strategies via @sejournal, @Juxtacognition
The Google December 2024 spam update seems to have burned through the Christmas holiday, with high volatility on Christmas eve and day.
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Google December 2024 Spam Update Burns Through Christmas
Google has relaxed its inconsistent language policy within Google Merchant Center to allow some languages between your product feed and your website language not to match. Google wrote, “we are relaxing the supported language policy to allow some differences between your product feed language and website language.”
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Google Merchant Center Now Allows Some Inconsistent Languages Across Site & Feeds
Apple has issued a motion of intervention in the DOJ vs Google antitrust case, specifically in the remedies side to help Google fight the default search agreement it has with Apple. Why is Apple doing this
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Why Apple Wants To Be Involved In Google’s US Antitrust Case
There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used phrase or exact match. This can happen when you switch from non-conversion based bidding to a conversion based bidding strategy.
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Google Ads Bug May Lead To Broad Match Quietly Being Turned On
There may be a bug impacting some Google Ads advertiser accounts that will quietly switch your campaigns to have broad match turned on, even when that campaign may have used phrase or exact match. This can happen when you switch from non-conversion based bidding to a conversion based bidding strategy.
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Google Ads Bug May Lead To Broad Match Quietly Being Turned On
Every year I like to cover how I spot Googlers, like John Mueller, but yes others, working and communicating with the SEO community on Christmas Eve and Christmas day. This year is no different, with John Mueller, Martin Splitt and even Gary Illyes responding to the SEO community during the holidays.
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Googlers Working Christmas & Christmas Eve (2024 Edition)
Discover the secrets of creating compelling YouTube videos for your business. Learn how to attract audiences when producing your own videos and foster creativity.
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Why Making A Good YouTube Video Is Hard (For Businesses) via @sejournal, @BennyJamminS
Track Santa’s location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide.
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Track Santa With NORAD & Google For Christmas Eve 2024 via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: December 24, 2024