A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. “Adding schema produced no major uplift in citations on any platform,” Ahrefs wrote.
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Study: Adding Schema Did Not Improve AI Citations On Google, ChatGPT & More
Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.
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Google Merchant Center Tests Merchant Advisor
Optimization and legibility are not the same thing. Adobe’s 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions
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Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report via @sejournal, @slobodanmanic
Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review. The post Data Shows AI Overviews Exposing Negative Reviews Without User Intent
The difference between durable expertise and replaceable tactics has never mattered more for HubSpot partner agencies. Here’s how to tell which one you’re selling. The post HubSpot Stock Crashed 19% – What It Means For Partner Agencies appeared first on Search Engine Journal
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HubSpot Stock Crashed 19% – What It Means For Partner Agencies via @sejournal, @gregjarboe
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Is your rank misleading? Learn about SERP & AI visibility and how new features affect the perception of your brand online. The post How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] appeared first on Search Engine Journal .
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How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] via @sejournal, @lorenbaker
Unlock the power of local SEO. Discover how to build authoritative pages that improve your visibility in AI search results. The post How To Build Local Pages That Win In AI-Powered Search appeared first on Search Engine Journal
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How To Build Local Pages That Win In AI-Powered Search via @sejournal, @lorenbaker
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: May 12, 2026
Enterprise content leaders are scaling AI output and struggling to do it well. The highest-maturity organizations already know why
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Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh
Google is testing updating the Google Discover publisher pages by adding custom links, featured posts, larger header images and sharper logos. I assume this would be managed by claiming your page?
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Google Discover Publisher Pages To Get Links & Featured Posts