Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative keywords now block misspellings, and changes to brand inclusions and brand exclusions.
Follow this link:
Google Ads Changes Query Matching & Brand Controls – Advertisers Happy
Google has announced a number of new search-related features to its mobile version of the Chrome browser. These updates include new local Chrome Actions, new search shortcuts, trending in search suggestions and more.
See the original post here:
Google Chrome For Mobile Adds Local Chrome Actions, Search Shortcuts & Trends
Google seems to be testing (or maybe it is a bug) having the search results page slide over right to the next page (visually at least) when you enter a new query.
Read the rest here:
Google Tests Search Results Sliding Right To Next Page On New Query
Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified that this is not something Google does manually, on a per-site basis.
Read the original post:
Google: Our Search Rankings Can Improve At Scale & System Level
Stay ahead in the world of PPC advertising by understanding the metrics that matter.
View original post here:
Which Metrics Matter In PPC? via @sejournal, @navahf
Hackers are exploiting WordPress plugins at the source, enabling them to infect every site using the compromised plugins The post WordPress Plugins Compromised At The Source appeared first on Search Engine Journal .
Continue reading here:
WordPress Plugins Compromised At The Source via @sejournal, @martinibuster
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on Search Engine Journal .
Read more here:
Google: “Our Ranking Systems Aren’t Perfect” via @sejournal, @martinibuster
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal .
See original here:
Google Ads Revamps Query Matching: What You Need to Know via @sejournal, @MattGSouthern
Jun 24
26
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared first on Search Engine Journal .
Link:
Google Announces New GA4 Features As Universal Analytics Sunset Nears via @sejournal, @MattGSouthern
“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “ How do we go about it
Excerpt from:
Why You Need an Influencer Strategy (and How to Build One)