What Marketers Should Know About Influencer Pods

Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts?  Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot.

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What Marketers Should Know About Influencer Pods

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Google Launches Custom Event Data Import For GA4 via @sejournal, @MattGSouthern

Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. The post Google Launches Custom Event Data Import For GA4 appeared first on Search Engine Journal .

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Google Launches Custom Event Data Import For GA4 via @sejournal, @MattGSouthern

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Daily Search Forum Recap: June 12, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Daily Search Forum Recap: June 12, 2024

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David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO via @sejournal, @Kevin_Indig

Gain insights into algorithm updates and their effects on Google search rankings for different industries in this latest analysis. The post David Vs.

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David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO via @sejournal, @Kevin_Indig

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I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data leak and of course AI Overviews.

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I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

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Google Adds Return Policy Structured Data Support To Organization Level

Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level.

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Google Adds Return Policy Structured Data Support To Organization Level

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Google Maps Tests QR Codes On Business Profiles

Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).

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Google Maps Tests QR Codes On Business Profiles

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Google Ads Adding New Optional Verification This Month

Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verification is exactly.

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Google Ads Adding New Optional Verification This Month

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Google Tests Shaded Site Name & Favicon For Search Results

Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results.

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Google Tests Shaded Site Name & Favicon For Search Results

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Google Home Activity Removed From Search

Google Search no longer shows “home activities” after launching the feature just under three years ago. Google has pulled down the home activities structured data from its search developer documents last night and wrote, “The home activity feature no longer appears in Google Search results.”

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Google Home Activity Removed From Search

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