Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: November 10, 2023
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google’s Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener
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Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO via @sejournal, @Amanda_ZW
Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November.
Google seems to be testing a “posts from” section in the search results. Very much like the popular on Twitter (now X) section but this includes not just posts from X but also Instagram, YouTube and other social networks.
Link:
Google Search Posts From (X, Instagram, YouTube & More)
John Mueller, a Google Search developer advocate, said on X that Google Search does not use a virus scanner. Googlebot does not scan documents for viruses as it crawls the web.
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Google Search Does Not Use Sistrix’s A Virus Scanner
Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says “Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more.”
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Google Shopping Adds Amazon Prime & Nike Membership Promo
Microsoft may be testing shopping search filters in the product overlay within the search results. When you hover your mouse over a product and the overlay window comes up, Bing is showing some shopping filters to narrow down the products.
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Bing Search Testing Shopping Filters Within Product Overlays
Google is trying out another design for surveying or polling some of its searchers if they find the search results helpful or not. This one shows directly under a snippet and says “was this result helpful?” It then has a green thumbs-up icon and a red thumbs-down icon to click on.
Read more here:
Google Search Result Thumbs Up/Down Poll: Was This Result Helpful
Nov 23
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Robby The Robot The GooglePlex
B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to compare product solutions, and 33 percent to find new business strategies — three of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts How the Responsibilities of B2B Marketing Teams Are Changing [Report] 57 percent of B2B marketing leaders have indicated that business results including sales, revenue, margin, market share, and return on investment (ROI) represented the core responsibility that has increased in importance the most over the past several years, with 51 percent pointing to customer acquisition and 43 percent noting the push to prove effectiveness, according to recently-released report data. MarketingProfs LinkedIn Launches New Ad Campaign Which Highlights the Confusion Around B2B Buzzwords From cloud sales to CPGs, LinkedIn’s newly-launched “No One Knows What You Do” ad initiative has sought to take a lighthearted riff on explaining the many B2B buzzwords used by the Microsoft-owned platform’s 100 million users, LinkedIn (client) recently announced
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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor