As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization , the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate. For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report
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B2B Marketers on the Move: Spotlighting Autumn B2B Industry Leadership Talent
Explore Meta’s new policy requiring the disclosure of AI alterations in political and social issue ads, ensuring transparency in digital advertising. The post Meta Sets New Transparency Standards For Political Ads appeared first on Search Engine Journal .
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Meta Sets New Transparency Standards For Political Ads via @sejournal, @kristileilani
WordPress 6.4 is released, featuring many incremental improvements that make a huge difference to the writing and site creation experience The post WordPress 6.4 Codenamed “Shirley” Released appeared first on Search Engine Journal .
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WordPress 6.4 Codenamed “Shirley” Released via @sejournal, @martinibuster
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
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The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: November 7, 2023
Nov 23
7
Google offers tips on improving website speed scores: test elements individually, isolate limiting factors, focus optimizations where needed. The post Google’s John Mueller Gives Tips To Improve PageSpeed Insights Scores appeared first on Search Engine Journal
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Google’s John Mueller Gives Tips To Improve PageSpeed Insights Scores via @sejournal, @MattGSouthern
Google adds a shopping portal to search and a new Shopping Insights panel to Chrome Desktop so users can find deals anywhere The post New Google Search Feature Is A Shopping Portal appeared first on Search Engine Journal .
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New Google Search Feature Is A Shopping Portal via @sejournal, @martinibuster
Nov 23
7
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale. The post Google Ads Rolls Out Generative AI Features To Performance Max appeared first on Search Engine Journal .
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Google Ads Rolls Out Generative AI Features To Performance Max via @sejournal, @MattGSouthern
The SEO community is buzzing about some recent U.S.
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Google’s 3 Pillars Of Search Ranking Via DOJ Documents
Google has added a new “activities” section to some business types within Google Business Profiles. It seems to be for some sort of hotel like businesses but not all hotels see this option yet, so maybe it is being tested.
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Google Business Profiles New Activities Section