The SEO community is buzzing about some recent U.S.
Read the original:
Google’s 3 Pillars Of Search Ranking Via DOJ Documents
Google has added a new “activities” section to some business types within Google Business Profiles. It seems to be for some sort of hotel like businesses but not all hotels see this option yet, so maybe it is being tested.
Read the original:
Google Business Profiles New Activities Section
Microsoft has published a new patent application named Web Content Reliability Classification. It seems this patent describes how to figure out a reliability score for a website or portion of the content on a website for use in Bing Search.
Read the original post:
Microsoft Bing Patent On Web Site/Content Reliability Scores
Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps getting better and more efficient.
See more here:
Microsoft: Bing Chat Demand Not Going Down
Google has sent out an email to some advertisers using location asserts within Google Ads with “new policy requirements.” In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads location assets are not allowed.
Visit link:
New Google Ads Policy Disallows Location Assets For Closed Locations
Nov 23
7
Google unveils holiday shopping features including a deals hub and gift idea list based on trending searches.
Continued here:
Google’s Holiday 100 Guide Reveals Top Trending Gift Searches via @sejournal, @MattGSouthern
Nov 23
7
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
See the original post:
Microsoft Ads Announces New Bid Strategies For Audience Ads via @sejournal, @brookeosmundson
Nov 23
7
Here is the original post:
Google Pumpkin Carving
When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights.
Read more here:
The 2023 B2B Influencer Marketing Report: Key Insights & Takeaways
As AI advances, digital marketers are rethinking old processes to improve ROI.
See the original post here:
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer via @sejournal, @adsliaison