Here is a recap of what happened in the search forums today…
Follow this link:
Daily Search Forum Recap: October 10, 2023
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram. The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal .
Download our 2023 Ranking Factors guide, and learn which key changes in the Google’s ranking systems and signals can help you shape your SEO strategy. The post Ranking Factors That Changed In 2023 appeared first on Search Engine Journal .
See the original post:
Ranking Factors That Changed In 2023 via @sejournal, @sejournal
We are now a few days into the two October Google Search updates, the October 2023 spam update and the October 2023 core update and the Google search results are getting heated. The tracking tools are finally all showing large volatility and the chatter has been heated with both of these updates.
View original post here:
Google Search Volatility Heats Up As Core Update & Spam Update Rollout
A couple of weeks ago Google released a new robots.txt directive to tell Google not to use your content for Bard or other AI Google projects. The Google Search Generative Experience does not currently use Google-Extended, Google told me. That means SGE’s AI-generated answers can and will continue to show unless you block Googlebot fully.
Follow this link:
Google-Extended Robots Directive Does Not Work For Search Generative Experience
Did you know that a search through Google Lens can trigger an AI-generated response in the Search Generative Experience? I guess it makes sense, Lens is generally just triggering a query and if you are in the SGE beta, why wouldn’t it show an SGE response in that case?
View original post here:
Google Lens Can Trigger Search Generative Experience AI Answers
Google Search’s people also ask is now showing cards in carousels. This has been going on for several weeks, I believe, but I never covered it.
View post:
Google People Also Ask Card Carousels
Oct 23
10
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season. The post Microsoft Advertising Releases Holiday Season Marketing Guide appeared first on Search Engine Journal
The rest is here:
Microsoft Advertising Releases Holiday Season Marketing Guide via @sejournal, @MattGSouthern
Google can show local pack results in the mobile interface with these expandable refinements section. So if Google is not sure if you want one type of business category, it might show two or more for you to click on and reveal matching local businesses.
Read this article:
Google Search Local Results Expandable Refinement Feature
Oct 23
10
Read more from the original source:
White YouTube Jump Suits