Here is a recap of what happened in the search forums today…
Continued here:
Daily Search Forum Recap: September 22, 2023
Google has been accused of downplaying how much it quietly increases ad auctions.
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Google accused of downplaying ad price manipulation
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta
Sep 23
22
Microsoft gives publishers more control over Bing Chat with new meta tag options while ensuring content still appears in regular searches.
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Microsoft Gives Websites More Control Over Content In Bing Chat via @sejournal, @MattGSouthern
Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models.
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Bing adds controls for webmasters to disallow their content in Bing Chat
Sep 23
22
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve
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How to increase LTV with PPC
Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced:
Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact…
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Search News Buzz Video Recap: Google Helpful Content Update Hits, New Bard Features, Bing Webmaster Tools Updates & Quality In Search
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution.
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How to optimize your ecommerce ad spend and budget for the best ROI
I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Knowledge filters, but Bing Chat is combined with Web Search.
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Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden