Microsoft has published a new patent application named Web Content Reliability Classification. It seems this patent describes how to figure out a reliability score for a website or portion of the content on a website for use in Bing Search.
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Microsoft Bing Patent On Web Site/Content Reliability Scores
Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps getting better and more efficient.
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Microsoft: Bing Chat Demand Not Going Down
Google has sent out an email to some advertisers using location asserts within Google Ads with “new policy requirements.” In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads location assets are not allowed.
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New Google Ads Policy Disallows Location Assets For Closed Locations
Nov 23
7
Google unveils holiday shopping features including a deals hub and gift idea list based on trending searches.
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Google’s Holiday 100 Guide Reveals Top Trending Gift Searches via @sejournal, @MattGSouthern
Nov 23
7
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
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Microsoft Ads Announces New Bid Strategies For Audience Ads via @sejournal, @brookeosmundson
Nov 23
7
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Google Pumpkin Carving
When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights.
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The 2023 B2B Influencer Marketing Report: Key Insights & Takeaways
As AI advances, digital marketers are rethinking old processes to improve ROI.
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Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer via @sejournal, @adsliaison
Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.
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How to Generate Top-Shelf Content with Budget Constraints
Nov 23
6
Dive deeper into the biggest announcements made at OpenAI DevDay, including a new way to customize your ChatGPT experience with custom GPTs.
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OpenAI Introduces GPT-4 Turbo, Custom GPTs, Assistants API, And More via @sejournal, @kristileilani