Google is testing a lightweight version of the Search Generative Experience. This version shows a more subtle AI-generated answer box, without all the color and with just a few lines, which you can then expand to see more.
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Google Search Generative Experience Lite Version Test
I am hearing reports that the Google October 2023 spam update that touched down on October 4, 2023, at around 12:50 p.m. ET is starting to do its job.
Link:
Google’s October 2023 Spam Update Starting To Target Spam Sites
Google is showing some folks an e-commerce or products section in their Google Discover feed.
View post:
Google Discover Showing E-Commerce Products Section
Google has added a new way to retrieve leads from Google Local Service Ads – text message. Google use to send these “message leads” to your email account. Now Google is offering a way to text those leads to your device.
Read more here:
Google Local Services Ads Leads Can Now Be Texted To Your Phone
Google is testing a line divider between the site name, URL and favicon and the snippet’s description. I am not sure I like this and I know Google has tested these line dividers and separators before.
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Google Tests Line Divider Between Site Name, URL, Favicon & Snippet Description
Oct 23
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Link:
Wooden Google Mobile Cart Car
Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B. Yes, I’m serious. It’s a surprisingly well-documented fact that customers are less brand-loyal and more sensitive to making a measurable impact during economic downturns. Twelve years ago, the Harvard Business Review documented that brands accelerating their marketing during recessions ended up with a 27% higher chance of turning into market leaders in their categories after the recession
Excerpt from:
Grow Your Base: B2B Market Entry Strategies
Oct 23
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Should you stick to individual budgets or try out shared budgets to avoid overspending? Here’s what you need to know to maximize your ad spend. The post How to Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal
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How to Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan
Don’t miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access! The post Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar] appeared first on Search Engine Journal .
This is how AI search engines are evolving and how SEO should respond to keep up The post How AI Search Will Impact SEO appeared first on Search Engine Journal .
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How AI Search Will Impact SEO via @sejournal, @martinibuster