In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).
More:
Google AI Mode Direct Offers Ads & Universal Commerce Protocol
Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best for your Performance Max campaign.
View original post here:
Google Ads Performance Max A/B Testing Assets
Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said.
Visit link:
Google Merchant Center Business Agent – Branded AI Agents
Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said.
See the article here:
Google Merchant Center Business Agent – Branded AI Agents
Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said. “It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales,” Google added.
Visit link:
Google Merchant Center Business Agent – Branded AI Agents
Jan 26
12
Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you “Link customers to brands,” it reads.
More:
Google Ads Brand Linking Experiment
PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal
Originally posted here:
10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 via @sejournal, @siliconvallaeys
Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal .
Read more here:
Agentic Commerce: What SEOs Need To Consider (ACP & UCP) via @sejournal, @alexmoss
WordPress community responds to the use of the official WordPress X account for “childish” trolling. The post WordPress X Account’s ‘Childish’ Trolling Causes Backlash appeared first on Search Engine Journal
Here is the original post:
WordPress X Account’s ‘Childish’ Trolling Causes Backlash via @sejournal, @martinibuster
Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S.
More:
Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern