What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series.
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Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers
What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series. Join Lee as he explores it all with guests Joe Pulizzi , founder of Content Marketing Institute and The Tilt, Pam Didner , vice president at Relentless Pursuit, Ahava Leibtag , president at Aha Media Group, Wil Reynolds , vice president of innovation at Seer Interactive, and the one and only Ann Handley , chief content officer at MarketingProfs.
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Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers
Sep 23
27
Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding
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How To Get The Most Out Of Max Conversion Value And tROAS Bidding via @sejournal, @adsliaison
Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey . Some find it difficult to measure ROI, while others struggle to identify strategic collaborations
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How To Get Buy-In by Setting Strategic Content Marketing Goals
Sep 23
27
Need commercially safe images? Powered by NVIDIA Picasso, Generative AI by Getty Images includes indemnification and an AI model trained on copyright-free images
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Getty Images Launches ‘Commercially Safe’ AI Image Generator via @sejournal, @kristileilani
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 26, 2023
Google will soon block Bard’s shared conversations from appearing in Google Search.
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Google to block Bard’s shared chats from showing in Google Search
Google is indexing conversations with its AI chatbot in search results.
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Google Indexing Bard Conversations In Search Results via @sejournal, @MattGSouthern
Sep 23
26
Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration. The post Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment appeared first on Search Engine Journal .
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Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment via @sejournal, @MattGSouthern
Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it?
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What is generative AI and how does it work?