Sep 23
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Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.
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Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links via @sejournal, @kristileilani
Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World.
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Content Marketing World 2023: Make Sure You Catch These 10 Sessions #CMWorld
Gain SEO edge: Analyze rivals’ strategies – keywords, content, backlinks, UX – for higher rankings. The post Unlocking Competitive Insights For SEO: A Step-by-Step Guide appeared first on Search Engine Journal .
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Unlocking Competitive Insights For SEO: A Step-by-Step Guide via @sejournal, @AdamHeitzman
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees.
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The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 24, 2023
This is just a programming note that I will be 100% offline starting Sunday night (September 24th) through Monday night (September 25th) for Yom Kippur. I am not scheduling any stories on Yom Kippur…
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Programming Note: Offline Monday For Yom Kippur 5784
Google’s John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really wreaked havoc for some SEOs.
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Google Not Rolling Back The Last Helpful Content Update
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses.
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Google: Links No Longer A Top Three Ranking Signal
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, it is 11% higher.
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Microsoft: Ads Clicks Within Bing Chat Are 1.8X Higher
Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled with spam – they can be a good thing.
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Google Gary Illyes: Comments Sections On Websites Can Be Good