Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1
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AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI.
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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’
Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation , which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from the Google Search team said at PubCon today that those changes were just help documentation changes, that they were not implemented into the helpful content system yet.
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Google’s helpful content update did not yet target hosted third-party content
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 21, 2023
Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead.
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Google is planning to update its Misleading Representation policy
Sep 23
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Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising.
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Microsoft Advertising Introduces 3 New Generative AI Solutions via @sejournal, @kristileilani
The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience , according to Google’s Gary Illyes. There has been some speculation by some SEOs that Google removed certain features due to the shift to AI-powered answers in SGE. Illyes said that is not the goal, adding that it frees up Google to experiment with “other things.” “The ultimate goal is not for AI. It is to make results that look clean
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Google: Expect more simplification of Search results
The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience , according to Google’s Gary Illyes. There has been some speculation by some SEOs that Google removed certain features due to the shift to AI-powered answers in SGE. Illyes said that is not the goal, adding that it frees up Google to experiment with “other things.” “The ultimate goal is not for AI. It is to make results that look clean.
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Google: Expect more simplification of Search results
The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience , according to Google’s Gary Illyes. There has been some speculation by some SEOs that Google removed certain features due to the shift to AI-powered answers in SGE.
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Google: Expect more simplification of Search results
Sep 23
21
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions. The post Google Ads Updates Misrepresentation Policy To Strengthen Standards appeared first on Search Engine Journal .
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Google Ads Updates Misrepresentation Policy To Strengthen Standards via @sejournal, @MattGSouthern