Search is hard, as Seth Godin wrote in 2005 . I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day.
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TW-BERT: End-to-end query term weighting and the future of Google Search
Sep 23
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Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and
With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals.
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Google Ads enhanced conversions and first-party data
Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive.
Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social?
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4 reasons you should try Facebook Dynamic Ads
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to have started yesterday morning and seem to be continuing throughout today.
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Google Search Ranking Update Volatility Tremors Around September 12th
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers.
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Google: Meta Description Length Does Not Matter For Ranking Algorithms
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.
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Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test
The CEO of Bing from Microsoft, Mikhail Parakhin, said that Bing Chat is working on custom instructions for Bing Chat in the form of “a less geeky, more useful way of “memory”.”
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Bing Chat Working On Custom Instructions Through Useful Memory Feature
The other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp.
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Google: No Such Thing As "Back To The Same" For Search Rankings After A Site Revamp