2010/08/20
It seems every few months a new feature of Google AdWords rolls out destined to make it easier for the do-it-yourselfer to compete with the big-wigs in Google Sponsored Results. Earlier this year, Google made it easier for small-to-medium size business owners to compete with larger international competitors within the display advertising arena. What changed
Tags: adwords, in the trenches, ppc, remarketing, retargeting
Posted in SEO
2010/08/20
Now that the iPad has made the world safe for tablets, it would appear the tablet invasion is beginning in earnest. Google is reportedly working with Verizon and HTC on an iPad competitor and LG is preparing to release an Android tablet in Q4 this year, the same time frame as the rumored Verizon-sponsored Android *** Read the full post by clicking on the headline above ***
Tags: google: mobile
Posted in SEO
2010/08/20
For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content. For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship. The future may be a stream with the authenticity of the social web and the reach of mainstream media
Tags: aggregation, marketing pr conferences, online marketing, real time, search engine strategies, SEO, social media
Posted in SEO
2010/08/20
The AdMax SEO Toolbar is a new-launched tool that consolidates the best SEO tools into a single browser plugin. This is also the first FireFox addon that addressed mobile SEO as well (it features mobile keyword rankings and mobile link building tools).
Tags: SEO, tools
Posted in SEO
2010/08/20
About a year and a half ago, Google released the canonical tag. In summary, it is basically a special snippet of code you place on your page that does a 301 redirect without physically redirecting people, instead it redirects search…
Tags: google optimization
Posted in SEO
2010/08/20
A WebmasterWorld thread has Google AdSense publishers wondering if Google automatically shows the best performing ad color. As you know, you can allow Google to rotate the AdSense color templates for you.
Tags: google adsense
Posted in SEO
2010/08/20
Ultimately, to measure Search Engine Optimization (SEO) success, you aren’t necessarily looking at individual metrics – you are looking for a connection between the metrics – and the resulting affect on revenue. If my lead seems to negate the name validity of the SES San Francisco session, ‘Meaningful SEO Metrics,’ it is completely unintentional.
Tags: marketing pr conferences, online marketing, search engine strategies, SEO, share of voice, web analytics
Posted in SEO
2010/08/20
Google announced adding an additional method of verifying your site with Google Webmaster Tools. In addition to the HTML file, META tag inclusion, and DNS method of verification, you can now use Google Analytics code. This specifically works with the…
Tags: other google topics
Posted in SEO
2010/08/20
Deadline New York reports Google might make it to the movie screen. Deadline said Groundswell Productions and producer John Morris are attempting to acquire movie rights to the book “Googled: The End of the World As We Know it.” The film will be about Google’s co-founders, Sergey Brin and Larry Page, rise to *** Read the full post by clicking on the headline above ***
Tags: google: critics, google: general, google: other, google: parodies
Posted in SEO
2010/08/20
When it comes to news search engines, it seems like all we talk about is Google News and rarely Yahoo or Bing News.
Tags: microsoft msn search
Posted in SEO