Archive for May, 2011

SearchCap: The Day In Search, May 23, 2011

2011/05/23

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Sparkbuy: Comparison Shopping Site Now Closes, Team Remains Google has acquired Sparkbuy, a comparison shopping site that has focused on laptops.

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Google Buys Sparkbuy: Comparison Shopping Site Now Closes, Team Remains

2011/05/23

Google has acquired Sparkbuy, a comparison shopping site that has focused on laptops. The site closed today as part of the purchase; the three person team will continue on with Google. Was this a talent acquisition, then?

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90 Days Later, J.C. Penney Regains Its Google Rankings

2011/05/23

J.C. Penney appears to be back in Google’s good graces after a 90-day penalty that removed the retailer from appearing prominently in Google’s search results for both short- and long-tail phrases

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Google AdSense Daily Earnings Declining? Here Is Why.

2011/05/23

There have been many complaints in the Google AdSense Help forums from publishers complaining their daily earnings are fluctuating and less than they should be…

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Do@: The Search Engine Optimized for Mobile

2011/05/23

Tel Aviv-based do@ (pronounced “do at”) probably won’t get you to stop using Google on your smartphone (iPhone exclusively right now) but it’s an intriguing new mobile “search engine” that takes a very different approach to delivering content on the go. The..

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Report: Google Was Repeatedly Warned About Taking Ads From Rogue Pharmacies

2011/05/23

It may be difficult for Google to prove it was doing everything it could to avoid taking ads from rogue pharmacies, considering the sheer volume of warnings it received from industry watchdogs over the years. That’s according to a Wall Street Journal report published over the weekend.

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Google Advisor: AdWords Comparison Ads

2011/05/23

Last week, Google launched a new service named Google Advisor. The tool lets you compare rates for mortgages, credit cards, CDs…

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3 Ways Topic Targeting Can Improve Your Display Advertising

2011/05/23

Google AdWords has a feature known as topic targeting. This feature allows you to target topics and not necessarily placements or keywords across the Google Display Network.

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Dominate Your Niche with Social SEO & Blogging – BlogWorld Expo New York

2011/05/23

BlogWorld Expo is holding it’s first conference in New York this week and I’ll be presenting “Dominate Your Niche with Social SEO & Blogging” on Tuesday at 10:15am as part of the Social Business Track. This post is a light preview of that session and I hope to see you there.

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Google Says You Can’t Hide Links With Disclosure

2011/05/23

I spotted an interesting thread at the Google Webmaster Help forums on the topic of placing links within widgets. A site that offers a widget to users that places a “hidden link” within the widget code is negatively affected by these links because of the hidden link…

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